Get the Good Stuff is a program at certain NYC supermarkets. For every $1 you spend using SNAP on eligible fruits, vegetables, and beans, you get a matching dollar (up to $10 per day) that can be used for the next purchase of eligible foods. These matching dollars are added to a Get the Good Stuff pink card that is scanned at the register before payment. 

Eligible foods include:

• Fresh fruits, vegetables, and herbs
• Frozen fruits, vegetables, and beans without added sugar, salt, or fat
• Canned and jarred fruits, vegetables, beans, and lentils without added sugar, salt, or fat
• Dried beans, lentils, fruits and vegetables without added sugar, salt, or fat

​Learn more about the Get the Good Stuff program.

To start getting free fruits, vegetables, and beans at participating supermarkets, please visit their customer service desk or tell a cashier that you would like to sign up for a pink card.

To check if a store is participating in this program, please check the Get the Good Stuff page. This list is updated on a regular basis.

Health Bucks are $2 coupons you can use to buy fresh fruits and vegetables at all NYC farmers markets and farm stands.

SNAP Recipients

If you receive SNAP, you can get Health Bucks at NYC farmers markets and farm stands. For every $2 you spend at farmers markets using SNAP benefits on an EBT card, you get $2 in Health Bucks. You can get up to $10 per day.

Health Bucks are available year-round at NYC farmers markets that accept EBT. To find a farmers’ market or farm stand near you, text “So Good” to 55676 (or “Muy Rico” for Spanish).

Learn more about Health Bucks.

Community and Faith-Based Organizations

Not-for-profit organizations can receive free Health Bucks to distribute to community members as an incentive to participate in nutrition education and other health-related activities.

Access the 2026 Health Bucks application.

Note: Free Health Bucks are limited and available on a first-come, first-served basis.

For questions, or if an organization would like to purchase Health Bucks coupons, email farmersmarkets@health.nyc.gov for more information.